Dunwoody Vet is in an extremely competitive environment being the newest clinic among seven in a 3-mile radius. Our initiative was to create a unique brand identity and communicating these qualities and benefits to the surrounding community in order to stand out from the crowd. 

We first outlined the differentiators and benefits of the veterinarian center then created a website, logo and messaging to support the overall brand message. This was not only the newest clinic but the only only veterinary office staffed with all female doctors. We focused on new, modern, state-of-the art, patient-centered facility focused solely doing what was best for your pets. Created new brand elements (logo, website and pet portal) and developed an integrated communication campaign including social marketing, community outreach, charitable events, and local neighborhood  newspaper ads.