Branding defines your purpose and positioning using visuals and unique benefit messaging. Your brand quickly communicates the overall feel and personality of your business, and is designed to remain consistent across all communication vehicles.​

Building an effective communication strategy starts with analyzing your business objectives, prior campaign results, competitive analysis, target audience profile and geographical landscape . This provides the basis to identifying prospective customers’ unmet needs, competitor’s products/messaging and opportunistic venues to promote your business.​

The media planning/buying process is an art as well as a science. There are many media venues available, so we focus on the most effective and efficient media mix to reach your goals. The purpose of the media plan is to deliver the brand message to the target audience in the right environment at the right time. In most cases, Mirj Media recommends an integrated strategy incorporating multiple touch-points to engage the audience and stay top of mind.​