Why Every Therapist Website Needs a Blog—And What to Write About
When someone starts searching for a therapist, they’re not just looking for credentials. They’re trying to get a feel for who you are, whether you understand what they’re going through, and if you might be the right person to help.
A blog can bridge that gap. It gives potential clients a way to learn from you before they reach out, and it gives Google more reasons to show your site to people searching for help.
Build trust before they walk through the door
Think about the last time you Googled something personal. You probably clicked on a link that sounded helpful, skimmed a few lines to see if it “got” you, and only stayed if it felt relevant.
That’s exactly what a blog can do for your practice. By writing about topics your ideal clients care about—like what to expect in therapy, how to choose the right therapist, or the difference between anxiety and burnout—you help them feel understood. And when someone feels understood, they’re more likely to reach out.
Blogs also help your site get found
Every blog post is another opportunity to show up in a Google search. If your site only has a few static pages, you’re limiting the keywords and questions you can rank for.
But when you publish a blog post like “What to Expect in Your First Therapy Session” or “Does My Therapist’s Gender Matter?”, you’re tapping into the exact phrases people are searching for. Over time, this helps your site climb in rankings, bringing in more of the right people organically.
What to write about
You don’t need to write long essays. Just be real, clear, and helpful. Here are a few ideas that provide helpful information they are searching for
How to Choose the Right Therapist (Does degree, specialty, gender, or age matter?)
When to Consider Therapy (Common signs it’s time to talk to someone)
Is Online Therapy as Effective as In Person?
Start with the questions people often ask during intake or before they even call. Those are the same questions they’re likely searching. The important thing is to start—and to make sure your blog reflects who you are and how you help.
Need help turning your expertise into content that builds trust and gets found online? Mirj Media specializes in marketing for therapists—click here to learn more.